Published on: 09/27/2021

Are asset managers giving plain old funds a green tint?

A new trend among some of the nation’s most established mutual fund companies illustrates just how white-hot the ESG investing market has become in recent years. But some question whether these funds are ESG in name only, raising concerns of greenwashing.

American Century Investments, Putnam Investments and USAA are among the firms rebranding some of their stalled funds as strategies that offer exposure to investments that support environmental, social and governance criteria.

 

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