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Published on: 03/13/2024 • 6 min read

How Has Technology Affected The Way We Use Money Today?

Tech has profoundly changed the way that all of us use money, but has done so particularly for high-net-worth individuals. The evolution of how money is managed, spent, and invested for high-net-worth individuals has shifted dramatically, thanks in large part to advancements in digital technology and artificial intelligence (AI). 

So, how has technology affected the way we use money today? While AI may have made personalized financial advice more accessible, it hasn’t necessarily made the leap to creating tailored strategies that align with individual goals and risk tolerance. 

This article aims to explore the complex relationship between technology and money management, focusing on:

  • The transition from traditional banking to digital-first financial services
  • How AI and machine learning are revolutionizing financial advice for high-net-worth individuals
  • The increasing importance of cybersecurity in protecting digital assets
  • The future of investments and how technology is opening new avenues for wealth generation
  • The change in dynamic between client and financial advisor

1. Technology in the financial services industry has gone digital

One of the most significant changes in recent years has been the shift towards digital-first financial services. Traditional banking, with its brick-and-mortar branches and face-to-face interactions, has given way to online and mobile platforms that offer speed, convenience, and personalized experiences. 

With just a few taps on a smartphone screen, we can now transfer funds, pay bills, and even apply for loans. This transition has been driven by a combination of consumer demand, technological advancements, and the need for financial institutions to remain competitive in an increasingly digital world.

The rise of financial technology (fintech) companies has also played a significant role in this shift. A number of new companies have come on the scene offering new solutions for everything from budgeting and saving to investing and lending, fundamentally changing the ways that these age-old practices work in the process. By leveraging cutting-edge technology, fintech companies attempt to streamline processes, reduce costs, and provide more efficient services to their clients — and while these revolutionary promises aren’t always kept, they do often have a significant impact on the way that business is done industry-wide. 

2. Financial advice has become powered by AI

Another key impact of technology on money management is the rise of artificial intelligence (AI). Using complex algorithms and machine learning, AI has revolutionized the way financial advice is delivered. For high-net-worth individuals, this means access to AI financial advisors offering automated services all the way from tax planning to managed investment accounts

AI-powered wealth management platforms benefit from the ability to analyze vast amounts of data, from market trends and economic indicators to individual spending habits and risk profiles — but does this mean that they can consistently provide tailored advice on investments, savings, and retirement planning? Time will tell. 

Even if AI financial advice is in its infancy, it could still be a game-changer for financial planning for high-net-worth individuals. How? It allows financial advisors to spend more time building relationships with their clients and providing reviewed, personalized guidance based on the information aggregated by AI.

At this point, however, no AI advisor can replace the personal touch and guidance of a human advisor, especially when it comes to complex financial matters such as managing high amounts of wealth.

Hear from Avidian president and partner, Michael Smith, and Managing Director of Corbu LLC, Sam Rines, as they discuss their thoughts on AI and its future.

3.The need for cybersecurity has increased

Managing money through financial planning technology can also be a dangerous game. High-net-worth individuals are especially vulnerable to cyber threats, making it crucial for them to safeguard their digital assets. From identity theft and data breaches to fraudulent activities, a number of risks associated with advancements in technology must be considered in addition to the already long list of risks of entrepreneurship.

Financial institutions and fintech companies have recognized this growing concern and have stepped up their security measures accordingly. Multi-factor authentication, encryption, and regular security updates are just some of the counter-offensives that are intended to keep clients’ sensitive information safe. 

Individuals must also take responsibility for protecting their own data by using strong passwords, avoiding suspicious links and emails, and regularly monitoring their accounts for any unusual activity.

4. There are new avenues for wealth generation

Technology has paved the way for never-before-seen opportunities for wealth generation, particularly through the rise of the digital economy and blockchain technology. 

For example, crowdfunding websites like Kickstarter and Indiegogo enable entrepreneurs to bypass traditional funding routes, reaching out directly to potential customers and investors. This democratization of funding has sparked innovation and allowed for the rapid growth of tech start-ups, some of which have gone on to become major players in the global economy.

Technological advancements have also made the stock market more accessible to the retail investor. Through online brokerages and trading apps, people can now invest in stocks, bonds, and ETFs right from their phones.

The development of complex algorithms for robo-advising services has also made personalized investment advice easier to come by. Have questions about investing in bearish vs bullish markets? Curious about asset allocation and the diversification of your current portfolio? While these technologies reduce the barrier of entry to get investors into the market, whether or not they can really help a person grow their wealth in the market is another matter entirely. 

5. Investors can play a more active role in the management of their funds

The emergence of newer technology in financial services is significantly altering the dynamics between investors and their financial advisors. 

With real-time access to financial data, financial planning industry trends, market trends, and investment opportunities, consumers can now be better informed and more engaged with their investment portfolios than ever before. This increased transparency and accessibility of information can empower clients and allow them to take a more active role in their financial decisions. 

Consequently, the relationship with financial advisors is evolving from a purely directive one to a more collaborative partnership. Advisors are now expected to offer deeper insights, strategic guidance, and personalized advice that leverages this wealth of information, rather than simply managing transactions. 

These advancements in technology not only democratize financial advice but also enrich the investor experience — not to mention change the future of financial advisors, ushering in an era of stronger, more informed, and mutually beneficial relationships between advisors and their clients.

Looking for comprehensive wealth management that puts you first? Let’s talk.

So, how has technology affected the way we use money today? The answer is somewhere in the vast, interconnected changes we see in security, accessibility, and potential for personal wealth management in the digital age. Technology has brought new risks for investors, but has also undoubtedly brought countless opportunities. 

At Avidian Wealth Solutions, we are dedicated to redefining the wealth management experience through the integration of technology and personalized service. Our team, which is made up of seasoned financial experts and forward-thinking technologists, offers a unique blend of traditional wealth management wisdom coupled with innovative financial planning tools.

Whether you’re a high-net-worth individual seeking sophisticated financial planning or an investor looking to make better-informed decisions in the digital age, we are ready to work with you to create a truly coordinated investment strategy tailored just for you.

To learn more, schedule a conversation with one of our advisors in Houston, Austin, Sugar Land, or The Woodlands today!

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