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Published on: 06/03/2024 • 9 min read

What is Investment Management?

What is investment management? In its most simplified form, investment management plans for the careful allocation and oversight of assets to achieve specified financial goals. Although the concept of investment management is quite simple, its implementation for high-net-worth individuals is often anything but. 

If you’re really trying to understand what investment management is, you can start by understanding its role in devising strategic investment plans, managing portfolios, and working towards the growth and preservation of wealth for high-net-worth individuals. 

Investment management services should navigate the complexities of diverse investment landscapes and align with your unique financial objectives and risk tolerances. It’s a dynamic process that requires a sophisticated blend of market analysis, asset selection, and continuous monitoring to help optimize returns and mitigate risks.

In this article, we will delve deeper into the fundamentals of investment management services and explore their crucial role in building and sustaining wealth for individuals and institutions.

What is meant by investment management?

At its simplest, investment management is the process whereby an investment manager makes decisions about how to allocate client funds across various assets to meet the client’s investment goals. 

First, this process should involve a detailed analysis of financial statements, market trends, and economic forecasts to identify potential investment opportunities. The investment manager should then buy, sell, and hold assets like stocks, bonds, and real estate in a way that aligns with the client’s financial objectives and risk tolerance. 

This dynamic balance aims to maximize returns while minimizing risks, requiring constant vigilance and a proactive approach to portfolio adjustments as market conditions change. Effective investment management services can significantly impact an individual’s or institution’s financial health, dictating the outcome of their long-term wealth accumulation and preservation strategies.

Types of investment management

Investment management can be broadly categorized into several types, each focusing on different strategies and investment instruments. The principal categories include:

  • Asset management. This type of investment management revolves around managing a portfolio of assets — stocks, bonds, real estate, etc. — to achieve growth over time. It involves making strategic decisions about asset allocation based on market analysis and the client’s financial goals. 
  • Wealth management. Wealth management from a top investment advisory firm typically takes a more holistic approach that incorporates investment advice, estate planning, tax strategies, and sometimes even legal planning to manage an individual’s entire financial situation.
  • Hedge fund management. Hedge funds are typically aggressive in their investment strategies, aiming for high returns. Hedge fund managers invest in a diverse range of assets and often employ leverage to increase potential gains.
  • Private equity. This involves investing directly in private companies or engaging in buyouts of public companies, aiming to improve their value before eventually selling the stake at a profit.
  • Alternative investment strategies. These strategies encompass a diverse range of investments such as derivatives, commodities, and other non-traditional assets. They are often used to diversify portfolios and potentially generate higher returns.
  • Outsourced Chief Investment Officer (OCIO). Hiring an OCIO means bringing on an external investment manager to make strategic decisions on behalf of an organization or institutional client. The OCIO takes on the responsibility of managing investments, allowing the client to focus on other aspects of their business.

Each type of investment service serves different needs and preferences, catering to the varying objectives of individuals and institutions. Investors should choose the kind of investment management solutions that best align with their financial goals, risk tolerance, and time horizon. 

It is important to carefully research and evaluate the track record, fees, and services offered by different investment management firms before making a decision.

Learn more about the difference between asset vs. wealth management

Robo investing vs. investment management

The rise of AI financial advisors has introduced a highly automated, algorithm-driven financial planning service to the investor community. Unlike traditional investment management, which relies on the expertise of financial advisors to make investment decisions, robo-advisors automate the process using algorithms to allocate, manage, and optimize clients’ assets. Here are some important differences between robo-investing and real investment managers:

  • Robo-advisors often have lower entry barriers in terms of minimum investment and charge lower fees compared to traditional managed investment accounts. This makes them an attractive option for novice investors or those with less capital. However, it is important to note that while you may be paying smaller fees dollar-wise, the percentage of your AUM you end up paying could be high compared to the percentage you would be paying to work with a traditional advisor.
  • Traditional investment managers excel in offering personalized advice tailored to an individual’s financial situation, goals, and risk tolerance. The human element in investment management can be crucial for more complex financial situations requiring bespoke strategies.
  • Robo-advisors are accessible 24/7, allowing users to check their investments or adjust their profiles at any time. However, if you partner with an investment firm that has low client-to-advisor ratios, prompt communication will typically not be an issue — and you’ll be receiving your answers from real humans rather than talking to a computer. 
  • Traditional investment managers often provide a broader range of services beyond portfolio management, such as estate planning, investment risk management, tax advice, and retirement planning. These comprehensive services are especially valuable for investors with more complex financial needs.
  • Robo-advisors typically offer limited customization options, as they primarily operate using algorithms and pre-set portfolios. This can be beneficial for those who prefer a more hands-off approach to investing. However, for investors who want more control and flexibility in their investment decisions, traditional advisors may be a better choice.

Investors must weigh these factors based on their personal financial goals, preferences for interaction, and the complexity of their financial situation. While robo-advisors can offer an innovative and cost-effective solution, traditional investment management remains relevant for those seeking a more personalized and holistic financial planning approach typically desired from high-net-worth clients.

Common investment management problems and solutions

Both novice and experienced investors frequently encounter a variety of challenges that can hinder their progress towards their financial goals. Here are some of the most common difficulties that investors encounter in the realm of investment management:

1. Finding an optimal portfolio balance

The problem: One of the prevalent challenges in investment management is maintaining an optimal balance between risk and return. Many investors struggle to find the right investment mix that aligns with their risk tolerance and financial goals. This dilemma often stems from a lack of clear strategy or understanding of how different investments behave under various market conditions.

The solution: To mitigate this issue, it’s crucial for investors to conduct comprehensive market research and consult with seasoned investment advisors. Diversifying one’s portfolio across different asset classes — such as equities, bonds, and real estate — can also help manage risk effectively. Investors should regularly review and adjust their investment portfolios in response to changing market conditions and personal financial goals, ensuring that their investments remain aligned with their long-term objectives. 

2. Financial products and services are getting more complex

The problem: Another common problem faced by investors is the ever-increasing complexity of financial products and services. Today, individuals have access to a wide range of investment options such as stocks, bonds, mutual funds, real estate investments trusts (REITs), and alternative investments like private equity and hedge funds. While these options provide opportunities for better returns, they also come with higher risk levels and complicated tax implications. 

The solution: To tackle this issue, investors should educate themselves on the fundamentals of different investment products and seek professional advice when needed. It’s essential to understand the potential risks associated with each investment option and how they fit into an overall portfolio strategy. Additionally, staying up-to-date on market trends and regulations can help investors make informed decisions about their investments.

3. Not wanting to ride out the wave of market lows

The problem: Finally, one of the major challenges faced by investors is managing emotions and avoiding impulsive decisions. Market volatility and fluctuations can be unsettling, causing some investors to make rash decisions that may not align with their long-term goals. 

The solution: To avoid this, it’s crucial for investors to maintain a disciplined approach towards investing and stick to their predetermined strategies rather than reacting to unrealized losses on investments — even during uncertain times. Seeking guidance from financial professionals can also help investors stay on track and avoid making irrational decisions based on emotions.

How to choose a good investment advisor

Choosing a good investment advisor can be crucial for working towards managing and growing your wealth effectively. The right advisor can guide you through market fluctuations, help you understand complex investment products, and devise strategies that align with your financial goals. Here are the steps to select a competent investment advisor:

  1. Assess their credentials and experience. Look for advisors with reputable certifications like Certified Financial Planner (CFP) or Chartered Financial Analyst (CFA), which indicate commitment to the profession. Additionally, consider the advisor’s experience in the industry, especially in areas relevant to your financial goals and any future needs you may have.
  2. Understand the fee structure. Investment advisors can be compensated through fees, commissions, or a combination of both. Ask whether their compensation is tied to the sale of specific products as this potentially can lead to biased advice.
  3. Check their investment philosophy. An advisor’s investment philosophy should align with your risk tolerance and financial objectives. Whether they favor aggressive investments or adopt a more conservative approach, make sure that their strategy matches your expectations.
  4. Evaluate communication and availability. Your advisor should be easily accessible and willing to communicate with you based on your preferences, whether it be through regular meetings, phone calls, or emails. Understanding how often you’ll receive updates and reports about your investment portfolio is key.
  5. Review references and background. Don’t hesitate to ask for references and conduct a background check. This can include reviewing any regulatory issues or disciplinary actions that might have been taken against the advisor or their firm.

By following these steps, you can find an investment advisor who not only has the experience you require but who also values your financial aspirations and works diligently to help you achieve them.

Optimize your current wealth while strategizing for the wealth you want to achieve.

What is investment management? While navigating the complexities of financial planning and investments, you’ll want to be sure that you know the answer to this fundamental question. Investment management is not simply about choosing stocks or bonds, it’s about making informed decisions that align with your financial goals, guided by a knowledgeable and trustworthy advisor. 

Choosing Avidian Wealth Solutions means opting for a boutique family office experience that understands and addresses the intricate dynamics of wealth management. At Avidian, we dedicate ourselves to providing personalized strategies that reflect your unique financial situation, aspirations, and legacy goals. With a commitment to transparency, integrity, and experience, Avidian stands as your partner in navigating the path to increased financial success.

To learn more about our investment management services, schedule a conversation with us online today! While our physical offices are in Houston, Austin, Sugar Land, and The Woodlands, we can serve you wherever you are throughout Texas.

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